Blog M » apieu

Although I still cannot see any megahit-to- be products yet, there are some interesting products that we should pay attention. So let’s see what we will see in this autumn.

If 2016 was a year of centella asiatica and its active ingredient madecassoside & Asiatic acids, spring/summer 2017 is the year of sea buckthorn.

Apieu is a sub-brand of Missha, mainly targeting younger audiences. So rather than keep introducing conventional products, they love to make different type or different textured products.