Beauty of Joseon
Beauty of Joseon
Beauty of Joseon is a Korean cosmetics brand that was inspired by the 'Beauty of the Joseon Dynasty' and their 19th century encyclopedia describing the secret regime to skincare and beauty of the upperclass also known as the, 'Gyuhap Chongseo'. By incorporating natural, oriental herbs, BOJ creates products that aim to solve the fundamental problems apparent on skin such as chronic dehydration and skin dullness, improving the skin's overall condition, helping to reveal one's natural beauty, reinterpreting the philosophy of unchanging beauty and traditional methods from nature in a modern way.
