Blog M » foundation

Douyin makeup is a highly popular Chinese makeup style that has entered mainstream media through TikTok! It consists of enhancing your natural features to give off a more youthful, soft, and doll-like appearance! The Douyin makeup look is loved by IVE's Jang Won-young, beauty Youtuber Jessica Vu, as well as popular Chinese celebrities such as Esther Yu and Nana Ou-Yang! Some key characteristics of this viral makeup style...

BB Creams and Cushion Compacts are two of the most successful beauty products since the K-beauty trend took off a decade ago. However, although these two products are no strangers to most of us, some people still have a hard time distinguishing between them and the classic foundations. 

I'm using this IPKN Moist & Firm BB Cream SPF 45 as we speak and really loving it lately! The color in Medium is a tiny bit dark/orange for me but not a big deal. The main problem I have with foundation products is when they accentuate dry patches on my forehead and around my nose, but I was happy to see that this BB...