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Douyin makeup is a highly popular Chinese makeup style that has entered mainstream media through TikTok! It consists of enhancing your natural features to give off a more youthful, soft, and doll-like appearance! The Douyin makeup look is loved by IVE's Jang Won-young, beauty Youtuber Jessica Vu, as well as popular Chinese celebrities such as Esther Yu and Nana Ou-Yang! Some key characteristics of this viral makeup style...

It's that time of the year when you see aloe vera gels at every beauty storefront and online skincare shop. The scorching hot sun rays and high temperatures in the Summer not only causes sunburn but disrupts the skin’s moisture balance. Aloe vera, a succulent plant, contains a long list of skin and health benefits to take care of the skin. Ways Aloe Vera...

This year, Pantone has chosen an extremely versatile shade as its color of the year – Living Coral. The color, with its pink and orange undertones, is perfect for almost every skin tone and is a staple in almost every woman’s makeup arsenal. The living coral color can be worked into your makeup routine in various ways, as a lipstick, blush, eyeshadow, or even...