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Douyin makeup is a highly popular Chinese makeup style that has entered mainstream media through TikTok! It consists of enhancing your natural features to give off a more youthful, soft, and doll-like appearance! The Douyin makeup look is loved by IVE's Jang Won-young, beauty Youtuber Jessica Vu, as well as popular Chinese celebrities such as Esther Yu and Nana Ou-Yang! Some key characteristics of this viral makeup style...

When Mac introduced its first strobing makeup-base, Strobe Cream, the market was not so interested in this innovative product. It contains shiny and pearly strobing particles that makes your skin glowing.