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The Guide To Hyaluronic Acid: When and How to use Hyaluronic Acid Serums  Hyaluronic acid has become one of the top leading ingredients in the skincare market recently with so many products containing this magical ingredient from cleansers, essences, serums, creams, and more, boasting extreme benefits such as infusing moisture, dissolving wrinkles and the like, giving you that to-die-for glow! But are you sure...

If you ask me why K-Beauty is trending, I’d say it’s the effective ingredients. Most of the time, you’ll find higher concentration of active ingredients in Korean skincare products compared to Western skincare. Above that, Korean brands are more affordable and personally, the packaging and branding is becoming more and more luxurious yet minimal!