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If someone asks what the most famous Skinfood product is, most of people will pick the Black Sugar Mask. But, Skinfood is not all about 11 dollar cleansing foam and cheap sheet masks. Actually, unlike many other road shop brands, Skinfood’s target audience is not limited to teenager. They have multiple product lines, and Gold Caviar line is the most popular premium line along...

MASKSHEETS will be joining the largest Korean music festival KCON 2016 from June 24 to June 25. Enjoy the K-pop and please visit our booth and claim free gifts and more.

When someone ask me what the most unique Korean beauty product is, I will say “sheet mask” without 1 second of hesitation. There are millions of mask sheets from all (not even almost) Korean brands, from 99 cents mask of Skinfood to 40$ per piece luxury mask of Amore Pacific. Actually, from the troika era of Korean road shop (Early 2000, Missha / The Face Shop...

Probably, many of K-beauty fans get to know Too Cool for School from Sephora’s K-beauty campaign in 2015. It is unclear how merchandisers in Sephora found this relatively new brand, in a very short period of time, Too Cool for School has become a well known Korean brand in United States with its unique and innovative designs. Too Cool for School introduced many “two...

Hey, Hey, I'm Suzi !!! I am back again!!!!! Today I want to talk about cleansing - the basic of the basic. BTW, this is my personal opinion and tips, so please don't misunderstand my posting as medical advice. Anyway I change the way that I wash my face recently and it made my skin much better, so I want to share with you,...

When I was young, my mom used to put thick layer of sunscreen wherever I went and I hated it. <(｀^´)> It made my face unnaturally white, and that super uncomfortable oily feeling on my skin was not my favorite. Now I know, as a biochemist, I realize she did the right thing. It does prevent skin cancer and furthermore prevents fine line and pigmentation....

I know it does not make much sense to spend $100 for a serum, especially when you buy K-beauty products. ╮(╯▽╰)╭We all know Korean cosmetics are known for their great value for money. But reasonably priced, high quality “road shop” brands or internet bestsellers are not all about the K-beauty.╮(╯_╰)╭ Actually, there are a few luxury brands with long history and philosophy that has...

Sometimes I really feel like Korean products are like wines. There are many prestigious brand and famous products but at the same time, there are so many “cult-wine” like products in the realm of K-beauty. I mean, there are many unknown, economically priced brands with excellent quality and it is such a great fun to find those products and share with others. So Blog...